🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom

The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?

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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?

Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?

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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride

Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?

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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?

Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.

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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?

The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.

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Now Trending: Inpowered on the Coronavirus Surge in Mission-based Marketing

While ad spend is down across the board, the IAB Coronavirus Ad Spend Impact: Buy-Side Report reveals an interesting trend: brands are actually increasing their mission-based marketing efforts by 42% and cause-related campaigns by 41%. This pivot in spend is working favorably for brands. Recent research shows that consumers still want…

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Your Outsourcing Partner Could Be Key to Managing Business Continuity: Q&A With MediaMint’s Jason Riback

In the midst of a pandemic, it’s not like ad operations can just come to a complete halt—even if ad spend continues its downward spiral. Publishers still have to be prepared for the future, because one day—somewhere in the not-so-far-away future—business will once again ramp up. We spoke with MediaMint’s…

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PWA or AMP? Why Not Both?

The mobile web has long been viewed as providing a terrible UX with slow-loading pages and poorly positioned and obtrusive ads. So we can’t even begin to talk about mobile web monetization without highlighting the importance of providing a quality UX that enables optimum user engagement. Together—Progressive Web Apps (PWAs)…

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AdMonsters Discourse: Arete’s Richard Kramer Describes Google as Publishers’ Feudal Lord

"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'" I've been impressed by Richard Kramer, Founder of Arete Research, since I saw him spar with tech-opinion-maker-at-large Scott Galloway and suggest big tech like Google and Facebook were never going…

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Thriving Through a Pandemic: 7 Lessons

It’s hard to believe it’s only been four weeks of Work From Home (WFH). The good news is that at many companies, this ‘Plan B’ for daily operations is working well. At least that's true at Digital Trends. The publisher is still producing content, delivering advertisers' KPIs, and productivity remains…

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