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The Guardian Unifies Its Global Programmatic Strategy To Drive Digital Growth
The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
Next Event:
Empowering the Growth of Leaders and Innovators in Ad Ops
November 2-4, 2025 | Austin, TX
Dive deep into the real-world challenges faced by ad ops professionals, explore effective strategies for leading teams and advancing your career, at any level, and leave with actionable insights ready to be implemented. Early-career professionals will explore foundational skills, emerging trends, and career development strategies. Gain insights into building your network, optimizing campaign performance, mastering […]
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MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-WorkersÂ
MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.
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🌯 Publishers Are Losing Search Traffic To AI, But At Least Google Is In Agony
Google is in a mad dash to make no-click generative AI search the new normal, and publishers are losing traffic as a result. But hey, at least Google feels kinda bad about it.
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Mentoring Ad Ops And Sales Yields Long-Term Growth, Says BBC Studios’ Zip Nguyen
If you think yoga and yield optimization don't mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might inspire you to rethink your routine.Â
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Brand Safety Is Dead—It’s Time to Rally Behind Contextual Alignment
Brand safety, as we know it, is dead. Not because brands have stopped caring about where their ads appear, but because the current framework has failed them.
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🛠️ What Happens When Publishers Build the Stack?
When publishers stop waiting for better tech and start building it themselves, the ad stack starts to shift toward transparency, control, and equity. Stephanie Layser, Justin Wohl, and Justin Barton are bringing lived experience to the table, reshaping tools that put the sell side first.
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What VaynerMedia’s John Terrana Wants You to Understand About Attention
At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.
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🌯 The Programmatic IO 2025 Publisher Dossier
I usually write on the publisher side, so I felt like a secret agent among many brands and agencies at Programmatic IO 2025. And I got some top-secret publisher intel you can deploy.
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Amazon Joins the Prebid Party With Its Own Adapter
Amazon announced Wednesday it’s building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard.Â
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Creativity Isn’t Dead—It’s the Cheat Code
At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.
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The Power of Publisher-Direct Ad Campaigns
While trust in national news continues to erode, often due to political bias or polarization, local and independent journalism remains a trusted cornerstone for communities, and a place for advertisers to connect with consumers.
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