An addressability crisis has resulted in just 30% of the web being reachable with current marketing tactics β publishers have the solution, but it requires access to responsible, scalable first-party data.
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Ben Guez, Enterprise Sales, Americas, Kevel, takes a deep dive into 5 first-party data strategies that publishers should consider adopting in 2023, including user registration, expanded interest level registrations, SSO (Single Sign On), event-based tracking and analytics, and surveys and polls.
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In AdMonstersβ Jan. 25, 2023 webinar, βHow PMC Drives Value for Advertisers,β we spoke with Β Brett Goverman, Head of Data Strategy, PMC, and Brendan Farrell, Manager, Customer Success, North America, Permutive. We discussed making the most of your first-party data, why campaigns using first-party data perform better, and how to…
Read MoreAdMonsters January 26, 2023 Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Read…
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Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient. With that in mind and Data Privacy Day 2023…
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Advertisersβ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom β cookie stuffing β marking a sharp increase in fraudulent ad impressions.Β
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2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. The timing couldnβt be better. The entire digital ecosystem is under pressure. Consumer expectations are higher than ever β and advertising budgets need to perform without relying on third-party data.
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βNow the Supreme Court is poised to reconsider those rules, potentially leading to the most significant reset of the doctrines governing online speech since U.S. officials and courts decided to apply few regulations to the web in the 1990s,β The New York Times reports.
Read MoreAdMonsters January 20, 2023 HUMAN Discovers and Shuts Down Massive Ad Fraud Scheme Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday, a chunk of that spending went into the pockets of fraudsters who successfully launched…
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We spoke with Marty KrΓ‘tkΓ½-Katz, CEO and Founder of Blockthrough, about the common misconceptions about adblock users, how acceptable ads can help you reach the ad blocking consumer base, and how to take the responsibility off the consumer.Β
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