AdMonsters June 9, 2023 IAB Tech Lab’s Video Ad Guidelines: The Journey to Industry-Wide Implementation The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what was considered instream inventory was labeled outstream. In addition, it restricted…
Read More
At an AdMonsters Ops session on June 6th, “AI + Malvertising = ?,” attendees heard from Jerome Dangu, Chief Technology Officer and Co-Founder, Confiant, and Louis-David Mangin, CEO and Co-Founder, Confiant, about how AI is affecting ad tech and how we can stay aware of what is to come.
Read More
Language models and chatbots are a great way for publishers to add value to their subscribers, but they shouldn’t be fooled by the ease of getting something up and running quickly. To understand how publishers can deploy AI bots safely, we spoke with Kyle Alan Hale, a Solutions Architect at…
Read More
The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what used to be considered instream inventory was now labeled outstream. In addition, it restricted plenty of quality inventory from being labeled as instream, thus wounding both publishers'…
Read More
June 07, 2023 Generative AI Makes for Irresistible Headlines, but at What Cost to Publishers? Speaking of AI — When Does it Infringe on Publisher IP Rights? Generative AI Makes for Irresistible Headlines, but at What Cost to Publishers? The News: Last week, the world woke up to yet another…
Read MoreAdMonsters June 2, 2023 Navigating the [Not so] Great Layoff When the economy is strong and growing, outsourcing tasks and roles to skilled and experienced specialists enables publishers to expand their capacity and grow their operations quickly. During tighter cycles, publishers can ramp down their use and cost of…
Read MoreAdMonsters May 25, 2023 What Is Supply Path Transparency & Optimization? The ad tech industry is growing on a massive scale, it is expected to grow 5.9% YoY (according to an IAB report). To keep up with such scale and the complex nature of the industry, folks should be…
Read More
As a veteran of the ad tech industry, Brian O’Kelley has seen many changes over the years and hopes to be at the forefront of the next big change that the industry, and indeed the world, needs – a way to do business that is good for both profit and…
Read More
The identity conversation is loaded with BS because everyone talks about it like they know what the future holds. Worse, they’re presenting solutions based on what they “know," writes Shiv Gupta, Founder, U of Digital. In reality, nobody knows what a post-identity world will actually look like because that world…
Read More
As the ecosystem prepares for cookie deprecation, the analytical eye can spot this trend through the string of post-cookie solutions — data clean rooms, alternative IDs, and Seller Defined Audiences. Is this the way to go?
Read More