Features

Gen Z: The Intersectional Generation and the Future of Digital Media

As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset.  Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build…

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Solving the Long-tail’s Addressability Issue

Publishers on long-tail sites face several challenges related to addressability, including the difficulty of attracting advertisers to their sites due to the lack of addressable data, lower advertising rates, and data privacy regulation challenges.

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Advertising Industry Learning and Professional Development

Webinar Replay: Consumer Consent & Trust Are Competitive Advantages

As advertisers and publishers ask more users for their information online, a crucial part of the exchange is trust; consumers want to know that the data they are offering will only be used in the way they have authorized. During AdMonsters’ March 29 webinar, “Consent-Based Advertising: How You Can Automatically…

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PubForum Miami: Why Publishers Need to Invest in Commerce Media

What does the future hold for commerce media? That’s the question Eric Brackmann, Head of Commerce Media, Koddi, addressed at this month’s PubForum Miami. He walked attendees through the definition of commerce media, why it’s important to learn how this sector is evolving, and how to embrace all commerce media…

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