Too many brands have only cast their focus inward when it comes to sustainability, diversity and inclusion, and purpose. And that's a massive missed opportunity. Purpose-driven organizations grow three times faster, on average, than non-purpose-driven ones, and 82 percent of consumers are making purchase decisions with purpose in mind. Today, tying…
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This comprehensive study delves into the booming audio advertising industry, exploring its effectiveness across different formats and environments, including podcasts, radio, and music streaming. The findings are poised to reshape how advertisers perceive and leverage the power of audio ads, shedding light on their ability to capture attention and drive…
Read MoreAdMonsters August 17, 2023 The Cost of Fear: The Hollywood Strikes and Their Impact on Advertising There are plenty of generative AI platforms available for scriptwriting, but they’re based on existing Large Language Models (LLMs) that have been trained on the language of the internet. These platforms come with…
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Over the past few years, we’ve seen a pivot towards AVOD as consumers reduced the number of paid subscriptions to streaming services once lockdown orders were lifted. Without new content, will consumers have an incentive to tune in, or will they move on to other activities, resulting in less inventory…
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Janes is a veteran in ad tech. Along with his Head of Product role at AdButler, he is a member of the Acceptable Ads Committee and multiple IAB Councils. Recently, he sat down with AdMonsters to talk about the importance of direct relationships between publishers and buyers and how to…
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Recently, the Interactive Advertising Bureau (IAB) and Beeler.Tech organized a group of 16 publishers to meet with the offices of three Senators and three Members of Congress.
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To reduce carbon footprint effectively, businesses need first to measure their carbon impact as it stands. There are several solutions to measure your company’s carbon footprint, just as many companies offer these kinds of solutions. When considering your impact on events, many of these carbon costs are costs you don’t…
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What a difference a few business quarters make! Back in Q1, all anyone could talk about was an impending recession. The advertising industry expected to take a massive hit as advertisers cut their spending and focused on retail media platforms. We may still have a recession, although as of this…
Read MoreAdMonsters August 11, 2023 Musings on the Bloated Supply Chain All of the bloat in the supply chain has been caused by a lack of understanding that the internet and any website is an ecosystem. We have been building the web ecosystem in silos not realizing that when we…
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Made For Advertising (MFA) sites are becoming more of a problem for the ad tech industry as they increase in prevalence. Currently, MFA sites account for at least one in five online impressions, consuming 15% of global programmatic ad spend and generating 26% more carbon waste than legitimate publisher sites.
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