Can You Monetize Without Cookies? Most Publishers Can’t—Yet.

More than half of publishers say they aren’t monetizing cookieless traffic effectively—especially on Safari and Firefox. This research report and playbook—created in partnership with Intent IQ—uncovers how publishers are tackling identity today. You’ll find actionable…

Features

The Authenticity Crisis In Influencer Marketing: How Fake Metrics Are Silencing Marginalized Voices

While influencer fraud is frequently framed as a financial issue, its consequences run deeper, affecting the entire ecosystem. Fake influencers aren’t just misleading brands.

UK Fires a Shot at Google’s Search Monopoly — Will Publishers Finally Win?

On June 24, the CMA announced it is consulting on whether to designate Google with SMS in general search and search advertising. This comes after years of publisher complaints about Google’s dominance.

Order Up! GAM’s Offerwall Lets Publishers Cook Their Own Revenue Strategy

Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.

Social Platforms Failed GLAAD’s Safety Test. What’s The Lesson For Publishers?

GLAAD's 2025 Social Media Safety Index (SMSI) assesses the safety of six major platforms—TikTok, X, YouTube, Facebook, Instagram, and Threads—specifically for LGBTQ users. Spoiler alert: they all failed the test.

The Culture, the Content, the Connection

At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.

It’s Gonna Be the Year of AI for the Next Five Years

Grant Gudgel, SVP of Marketing at Verve, reflects on how the AI narrative at Cannes Lions has shifted from theoretical buzz to practical use cases, smarter segmentation, and long-term strategy.

Fixing the Leaky Revenue Pipe Between Brands and Publishers

Somewhere between an advertiser’s media plan and the publisher’s page, a lot of money seems to disappear. It slips through the cracks of the ad tech supply chain.

What Podcasting Gets Right About Attention (Even If the Budgets Don’t)

At Cannes Lions 2025, Sounds Profitable’s Bryan Barletta explains why podcasting still hasn’t reached its ad spend potential, despite capturing the attention of audiences across platforms.

Keep Your Frenemies Close: Amazon & Roku’s CTV Data Deal

With the new Amazon and Roku partnership, advertisers can now reach a combined 80 million U.S. CTV households, roughly 80% of the market, with improved targeting and frequency controls.

What Hilton Gets About Storytelling That Most Brands (and Publishers) Miss

Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.