This Q&A with Andrey Kazakov, VP of Demand & Non-Gaming at AppLovin, delves into understanding how app marketers can think beyond the traditional channel mix for non-gaming apps, the undeniable significance of mobile in performance marketing, and the revolutionary role of AI in shaping the future of mobile advertising.
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Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking methods on major social brands such as Facebook, Instagram, Google ads, and Twitter.
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Equitable media investment was a hot topic last year, but now it seems that was last season's news. Many brands made upfront commitments to invest in diverse media, and that money is slowly drying up. For example, Reach TV saw a 100% increase in commitments from advertisers last year. This…
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At the CIMM Summit, industry experts discussed the success of independent streamers, but to establish a more effective process, streamers must address current challenges to connect with their highly engaged audiences.
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Sofia Santiago's desire to honor her roots stems from her deep appreciation for her family's history. By tracing her family tree, learning Spanish, and cooking traditional Cuban dishes, she's actively built her cultural identity and hopes to pass her Cuban traditions to future generations.
Read MoreAdMonsters October 11, 2023 Navigating the Nuances of MFA Websites Insights from DoubleVerify's Chief Product Officer We spoke with Jack Smith, Chief Product Officer at DoubleVerify, to understand how the industry assesses the damage of MFA websites. According to the ANA, these sites were often the worst of the…
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According to LiveIntent's new study, retail media is on the brink of a significant growth phase. They surveyed over 200 U.S. marketers to analyze their experiences with retail media networks.
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We spoke with Jack Smith, Chief Product Officer at DoubleVerify, to assess how the industry assesses the damage of MFA websites. According to the ANA, these sites were often the worst of the worst, rife with disinformation, conspiracy theories, and spammy links.
Read MoreAdMonsters October 4, 2023 PubForum Keynote Alyson Williams: Revolutionizing Forbes' First-Party Data Platform Alyson Williams will bring insights about how Forbes connects with 140 million+ people with ForbesOne, Forbes’ first-party data platform, during her keynote, "One Publisher, One Brand: United By First-Party Data," at the upcoming AdMonsters Publisher Forum.…
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In Q2 2023, Amazon's advertising services business generated an impressive $10.68 billion, reflecting a 22% increase from the previous year. Although the closure of the ad server raises questions about potential reasons, speculations include regulatory privacy policies or a strategic shift toward AI and machine learning. Amazon's updated ad-server privacy…
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