Publishers and SSPs are influenced by higher CPMs and fees and DSPs crave the audience targeting and segmentation provided by cookies. If we do not encourage the use of cookie alternative traffic in advertising today, the entire industry will take a huge step back when it becomes a reality.
Read More
At PubForum New Orleans, we hosted a session, Digital Media Smackdown: Buy-Side V. Sell-Side Programmatic Data Gap and how sellers and buyers can improve their practices, how the ad tech industry will look with fewer intermediaries, and how to maneuver the complex programmatic supply chain.Β
Read More
at PubForum New Orleans, Johanna Bergqvist, General Manager, The Americas, EX.CO, moderated a discussion with leaders from DailyMail.com and News Corp to find out how publishers can make their video inventory more brand-safe and appealing to media buyers so they can increase fill rates and revenue.Β
Read More
AdMonsters November 16, 2023 Industry Experts Weigh In On the MFA Scourge and Black Publishers' Concerns After we published our article about Black-owned publishers’ concerns about being designated MFA sites, we spoke to some industry experts to understand how they define them, how to distinguish a bad site from…
Read More
A roundtable of ops leaders gathered at AdMonsters Publisher Forum New Orleans to discuss the most pressing issues facing the industry, including a cookieless future, whatβs next with first-party data, and the Privacy Sandbox.Β
Read More
After we published our article about Black-owned publishersβ concerns about being designated MFA sites, we spoke to some industry experts to understand how they define them, how to distinguish a bad site from a benign one, and to see if the industryβs standards label Black-owned publishers as MFA sites unfairly.
Read More
A Q&A with Ravi Mittal, Founder and CEO of Vuukle, on how publishers can leverage quizzes to build audiences, collect first-party data, and drive engagement. The demise of the third-party cookie once sent waves of fear through the digital advertising ecosystem, but not anymore. Thatβs because, in the years that…
Read More
AdMonsters November 10, 2023 Making Programmatic Easier for All with a Meta DSP Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to…
Read More
In August, background actors told reporters that Hollywood studios started creating AI scans of them, without making it clear how those scans would be used. Their union wanted ironclad veto power over βdigital doubles,β and minimum pay rates when AI is used to create an actorβs digital likeness.
Read More