Features

90% of U.S. Publishers Are Dropping the Ball on Data Compliance

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Data compliance is a legal necessity for publishers, so they must remain current on measuring compliance practices. The 'U.S. Publisher Compliance Index - 2023 Report' utilizes…

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5 Data Privacy Trends to Watch in 2024

As data privacy remains a crucial focus in ad tech, upcoming concerns for 2024 include the enforcement of state laws like Washington's My Health Data Act, the exploration of PETs to navigate restrictions on sensitive data, potential shifts in business models to secure opt-in consent, and the need for companies…

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It’s 2024, the Retail Media Revolution Is Here

Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. Every swipe, click, and step tells a story, guiding brands to create not just campaigns, but connections. This approach will propel marketing strategies that resonate, ensuring that product…

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