If small budget advertisers are complaining about the number of clicks reported by your ad server not matching with their Referring Sites report in Google Analytics, it can be addressed by one of two ways: change the CTU (Click Through URL) and advise the client of what to look for…
Read MoreFocusing Ad Ops on Client RetentionIf you believe the conventional wisdom that sales and account executives handle everything client facing and Ad Operations should remain in the backroom, you might be missing an opportunity to better utilize your people and generating more revenue.This webcast will outline an approach for publishers…
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Many publishers work with both local and national agencies and advertisers and they both provide unique challenges. Our presentation in Portland offered some insight into how we approach these challenges:Be a Consultant to Sales. The knowledge you have about your site and its products goes a long way in helping…
Read MoreAd Operations for Account Execs – Taught by Ad Ops experts from AdMonsters, AOL, and the New York Times This is a special training class that AdMonsters is working on with the IAB. Registration will be handled by the IAB. Learn and understand the process of operations in online advertising…
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This past Wednesday, AdMonsters hosted our 8th Leadership Forum in the U.S. at the Desmond Tutu Center in New York. The Leadership Forum is a unique event in that it brings senior Ad Operations leaders from publishers, agencies, networks and vendors together into one room to discuss the topics of…
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No one will argue that the Display marketplace is an incredibly fragmented and inefficient system. Try as they might this advertiser driven ecosystem has created a few problems long hidden by overinflated CPMs. First are the serious issues in the market’s ability to scale. Second, is the arbitrage and optimization…
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If I asked you, right now, to explain your organization's cancellation or make-good policy – could you do it? Do you know who owns it, who is responsible for regular validation and who has the authority to change this policy? If you answered "no" to any of these questions, then…
Read More"Six months ago very few people were talking about verification services. Now, the market is flooded with a dozen companies offering competing services. There are clearly issues being brought to light that buyers and sellers need to contend with." - David Cohen, EVP, US Director of Digital Communications at UM.Overview…
Read MoreJoin our Webcast on February 8th, 2011 at 1pm ESTOverviewAs Ad Operations leaders, naturally you are focused on operations and probably less focused on the technology. iFrames and JavaScript are terms used regularly, but you may not be familiar with the pros and cons of each and what they really…
Read MoreOnline Webcast: October 26, 2010 at 1pm EST.OverviewAs brand safety and verification services have taken off in the online advertising space, most networks are simply reacting to this change in how business is done. Others have seen that they can provide a competitive advantage, increase CPMs and help manage…
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