Many digital publishers are experiencing an identity crisis. They’re asking themselves, ‘Am I a digital publisher, or a systems integrator?’ Unfortunately, the answer isn’t clear. As a member of a software company, I find the context of the question the most interesting. Publishers and systems integrators are no longer mutually…
Read MoreVideoplaza is sponsoring Tom Bowman's session Video Will Become Television, Television Will Become Video at the OPS Europe event Tuesday in Cologne. In advance of the event we asked Sorosh Tavakoli, Founder and CEO of Videoplaza, a few questions about video, ad operations and the state of the industry. …
Read MoreSept 20, 2011, Köln in Partnership with dmexco 2011 AdMonsters OPS Europe event on Sept 20 in Cologne has an incredible lineup of speakers on the agenda, including keynote Dr. Mark Grether, Chief Operating Officer, Xaxis. AdMonsters caught up with Dr. Mark Grether to discuss his keynote address ‘A New…
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AdMonsters and OPS Europe are an official 2011 partner of OPS is about the future of advertising. Planning for the future means planning for today. Tackle the big issues and learn to leverage operations for increased profitabilitySee the full collection of photos via Flickr or Facebook OPS Europe is all about premium advertising. DSPs,…
Read MoreRecently I had the good fortune and privilege to give the keynote presentation at the AdMonsters Publisher Forum in San Diego. The topic of the presentation, “What’s So Funny About Innovation?”, focused on the parallels between stand-up comedy and the difficulties of innovating within a data-driven business culture. Full…
Read MoreI’ve been threatening on twitter (@MarkMcEachran) to write a book on the things publishers need to know about Real-Time Bidding (RTB). At the Rubicon Project, we like to talk about ‘RTB Done Right’ and how to help publishers understand what’s really going on. With a full-time day job I don’t…
Read MoreIn real estate, they say that location is everything. Real estate agents young and old can preach all day long about how location dictates price and demand and shapes the market. Location has different meanings, and in the world of real estate it’s commonly applied on three different levels: city,…
Read MoreHow many of you know that Morgan Stanley’s advisory services division drives more than 15 percent of that firm’s annual revenue? That should come as no surprise, although it’s still shocking that so few of us use financial advisors. Financial planning is a complex undertaking with trained professionals who do…
Read MoreFor years, the power structure in digital advertising has not resembled what most consumers would expect. Publishers, the entities that actually empower advertising by owning the relationships with consumers visiting their sites, generally aren’t the ones profiting the most. This has been true for years, but is an even more…
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