It was a cold time in early spring 2007, but a hot time for the ad tech market. Yahoo! was buying Right Media, Google was acquiring DoubleClick and Microsoft was scooping up AdECN and aQuantive. Major media companies were making big bets – $850 million, $3.1 billion, $6.1 billion – to…
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/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} This year kicked off with a lot of noise regarding ranking quality of online content, as Google faced a barrage of media criticism over its search…
Read MoreI've heard from numerous publishers that they are regularly overbooked when it comes to video ads; some ad ops teams are actually seeking out ways to drive more video traffic on their sites. Overbooking has become an unwanted trend as video exploded this year ($2 billion in spend!), but the…
Read MoreOnline video ad spending is expected to grow more than 43% next year, but even rapid adoption and eager ad buyers can’t overcome the complexity of multiple video ad formats. This crazy patchwork quilt of formats has been suffocating video, as the nascent industry leaps ahead of standards. Luckily, the…
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This week Infectious Media released their Insight Report on the state of the Real Time Bidding market in Europe and there was some interesting findings - especially arising from the more mature UK market. The report states that the RTB market in Europe is continuing to grow, currently the European…
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When you work in digital advertising and follow industry blog after industry blog, you begin to notice a pattern. All the crowd writes about and seems to care about is data management. Data is our future! Data is our only hope! Perhaps due to the astronomic rise of Internet usage…
Read MoreOur friends over at LiveRamp have put together this insightful infographic charting recent developments in revenue strategies for publishers – you guessed it, a lot of the data circulates around RTB. Currently 44% of publishers surveyed are using RTB, which is estimated to handle around $6.5 billion in ad spend gloabally by…
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Several months ago, the AdMonsters Professional Services team started a series on the Three Pillars of Success and outlined how People, Process and Technology must all be present to support and drive your organization forward. While I believe the People pillar is the most important, the Process element should not…
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What do you see as the biggest challenges to mobile advertising achieving its potential? How does Nexage attack these challenges?There are challenges, but more important, they are against a backdrop of strong tailwinds based on the broad recognition – by buyers and sellers – of the unique and strategic value…
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A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing…
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