For the first 14 years of my career, my idea of a large company was 200, perhaps 300 people. My personal sense of scale took a whipping when I decided to go to work at the consumer division of Thomson Reuters, a company that employs 60,000 souls.I walked in with…
Read More
AdMonsters joins forces with the British Interactive Media Association (BIMA) to deliver OPS Week London and offers a 20% discount to all BIMA members. AdMonsters and BIMA share the common goals of supporting, promoting, and accelerating the growth of the British digital media industry. These two influential communities have today…
Read More
Together at long last – after receiving the OK from the Justice Department in late February, former rivals Donovan Data Systems and MediaBank officially joined forces on March 1 to become Mediaocean. At OPS Markets on April 18 in NYC – and in one of their first public speaking engagements…
Read More
Latin America, open your arms wide because Google is about to stuff them with a big present. At AdMonsters Brasil on April 24 in São Paulo, Google will announce the Latin American launch of the DoubleClick Ad Exchange (AdX), the real-time, impression-by-impression auction platform that assists ad networks, agencies and…
Read More
We've added 20 more spaces! Register and we'll put you on the waiting list and try to make space for you. Shape The Digital Marketing Future OPS Week London (May 15 & 16) is the seminal event in the European digital maketing calendar. To get in the swing of things…
Read More
OPS MarketsBuild the data driven ad marketplaceA unique, one-day conference for digital advertising leaders focused on operational excellence in an audience data driven marketplaceMore and more online advertising is bought and sold in automated market environments. OPS Markets brings together online media leaders building the market and trading infrastructure for…
Read More
OMG – Have you been MRAIDed? Sound scary? It’s not. MRAID represents a new frontier for in-app mobile advertising, especially in-app video ads. Just want I need: another freakin’ acronym. Yeah, we’re all pretty much acroynm’ed out, but this is less about the acronym and more about what it does for us. MRAID…
Read More
Thanks to an annual growth rate of 3.7%, Brazil’s GDP was $2.52 trillion in 2011, surpassing the United Kingdom as the world’s sixth-largest economy. Of interest to those of us in the online advertising business, ZenithOptimedia reported Brazil had already become the sixth-largest global ad market in 2010, and according…
Read More
So far in Ad Ops Insider's conversations with leaders in the mobile ad ops space, we've discussed developing holistic mobile strategies with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media and difficulties with in-app rich media intergrations with Brian Hoskins, Senior Manager of Ad Services for Disney Technology…
Read More
The topic of viewable impressions caused quite a stir this spring at both the IAB Leadership Conference and AdMonsters' Publisher Forum in Palm Springs this past March. I've heard some suggest methods for ensuring display impressions are actually seen are the "new verification" in terms of confusion and controversy over…
Read More