Amid a global pandemic and racial reckoning in the U.S., Co-Founders DéVon Christopher Johnson and Rhonesha Byng created the nonprofit BOMESI to support Black-owned media businesses and educate the public on their importance. Over the past few years, BOMESI has steadily worked to ensure that Black-owned media businesses can carve out…
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As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. The most important thing right now in trying…
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In the lead-up to #PubForum Austin, AdMonsters hosted a LinkedIn Live with keynote Burhan Hamid, SVP, Data, Product, Engineering at TIME, who offered a unique perspective on the power of leveraging AI for publishers.
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After months of negotiations, the Kids Online Safety Act (KOSA) secured support from over 60 backers for a comprehensive bill to expand online protections for children. It could pave the way for the most significant congressional effort in decades to regulate tech companies.
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Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted that their "analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information…
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Many publishers have taken the wait-and-see approach since Google announced third-party cookie deprecation on Chrome. Fortunately, publishers haven't been content to sit on the sidelines. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. But are they using the…
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With the third-party cookie deprecation, there's an opportunity for pubs to regain control of the advertising ecosystem, says Keith Petri, CEO, lockr. By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious.
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The name "ALIVE" holds a special significance for founder Angel N. Livas. It symbolizes her mission to help individuals live purposeful lives and connect with their audiences on a deeper level. Inspired by the concept of Identifying Your One Word from Evan Carmichael's book, Livas found her purpose in helping others feel…
Read MoreAdMonsters February 15, 2024 Well Actually, Revenue and Content Diversification Are Essential for Publisher Survival At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further.…
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Cybernews took a deep dive into the privacy practices of 10 big-name dating apps, aided by Apple spilling the tea on their App Store privacy requirements. And, guess what? Turns out Grindr and Bumble top the list as the most voracious for user data like they're dining at an all-you-can-eat…
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