🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom

The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?

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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?

Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?

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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride

Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?

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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?

Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.

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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?

The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.

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Why CTV May Decide Who Wins the White House – and the Fate of the Medium

Many marketers are - let's say - generally excited about the promised targeting power of CTV.  Yet, for political advertisers, many are staking their careers on this burgeoning new medium. Indeed, candidates can't wait for CTV to sort out all of its fundamentals in the near future.

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Is the Colossus SSP Pile On Deserved?

There’s been a lot of name-calling when it comes to Colossus SSP lately, they’ve been called a witch practicing black magic, and a big man strutting around on campus, among other names. A recent Adalytics report prompted the name-calling, but as the dust settles, some ask: Is the pile-on deserved?

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AAPI Heritage Month Spotlight: Soyeong Park’s Journey from Seoul to Ad Tech Leadership

In honor of AAPI Heritage Month, we spoke with Soyeong Park, Head of Measurement Insights and Data Strategy at Sam's Club MAP, about her life and career, tracing her journey from Seoul, Korea, to her impressive ad tech and digital media career.

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Stakes Are High: The Wild West of AI in Digital Media and Celebrity Culture

AI tech is galloping ahead like a runaway horse, with innovation racing rampant and regulations struggling to catch up. The latest spicy AI scandals involving Scarlett Johansson, Drake, and FKA Twigs reveal the AI frontier is still the wild wild west. What does all of this AI chaos mean for…

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How to Address MisInformation, Ad Brand Safety Concerns, and Keep Journalistic Integrity: A Q&A with Pat LaCroix of Seekr

Pat LaCroix, EVP of Strategic Partnerships at Seekr notes that the oversaturation of disinformation fosters skepticism for both consumers and advertisers. But the rise of AI presents a potential solution to the spread of misinformation. Through natural language processing and machine learning, AI tech offers promising solutions for detecting and mitigating…

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