Perhaps only the speed of light rivals people's ability to buy the latest gadget with a screen and use it to connect with the world digitally.Consumers didn't know they needed phones that could connect to the Internet, but now 51.3% of the total UK mobile audience use a smartphone as…
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Media buying is about information superiority. Superior information allows parties of a bilateral transaction to quantify the value of the asset being bought and sold.Consider the television upfronts taking place in coming weeks — they are all about information superiority. Unfortunately, value is based on the amount of increase (or…
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I have to admit I was surprised when I ventured over to USAToday.com following its massive redesign. You never quite know what to expect when you give a redesigned site a cold visit – I'm still haunted by my first time on the rebranded TechCrunch site (logo still gives me…
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The momentum behind multi-screen media is building. Consumers who interact with at least two screens at a time have now reached a majority, and that is seen by many as a tipping point for digital media strategy to shift accordingly. Advertisers are showing increased interest in executing campaigns across screens.Now,…
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There can be a tendency to confuse "standards" with over-simplification in advertising and media. Companies in the IAB Digital Video Committee (in which my company, OneScreen, participates) come together to create standards that reasonably accommodate the industry’s current needs based on their respective business and technical requirements. With standards adoption…
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We’ve got way more than 99 problems in digital advertising, and unfortunately, the .gif is still one. You’ve seen them: the lackluster, unanimated .gifs that crop up in place of shiny, fancy rich media (Flash) creative on your finicky, non-flash enabled devices. As these devices – let’s be honest, most…
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Fall is the time of year when brands invest in targeting students and families online. For one, advertisers have started to analyze the effectiveness of their back-to-school campaigns, especially when online shopping activity is on the upswing. In addition, smart brands are using the results of back-to-school campaigns to modify…
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Coming to you live from New York, it's the AdMonsters OPS NY Live Blog! Advertising Week may be coming to a close, but it's not over yet. Stay tuned as we capture our lively agenda, covering digital strategy from the multi-screen experience to programmatic premium and beyond. 9:00 Rob Beeler kicks…
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AdMonsters Connect Program Launches With Major Ad Technology Partners The Media Trust, RocketFuel, OpenX and Google’s DoubleClickThe Connect content program is designed to help advertising technology and monetization vendors reach their content marketing goals by sponsorship of original, objective, top-quality content created by the AdMonsters editorial team. The Connect program…
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Jason Kelly has been around a few blocks – and we mean that in the nicest way possible. Following his ascent to the role of CEO for the globally expanding buying platform Sociomantic, we caught up with him to talk about his journeys to just about every corner of the…
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