Mobile Marketing Live opens for business on 1 October at the Business Design Centre in London. The event encompasses an exhibition, conference, training and networking. In the conference, delegates will hear from Google, talking about the three big trends in mobile: social, local and commerce; Ford, talking about turning the car…
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Let's face it – it isn't easy to adapt to every change in our rapidly evolving market – even for the best of companies. Seemingly every day we learn about new platforms, new devices, new consumer behaviors and expectations, new forms of monetization, etc. And with startups continuously being launched…
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Leave it to Google to blur the lines between direct and indirect sales. In June, DoubleClick launched Preferred Deals in beta, allowing publishers to offer chosen buyers a sneak peek at certain inventory before it hit the wider exchange. However, the inventory is fixed-price – fixed price and non-guaranteed? Madness!…
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We often group advertisers into two buckets: the creative and the practical. But is one group really an extension of the other?Consider this analogy: if you went to the beach this summer, you probably spotted seashells and thought that the pattern on each shell was beautiful and unique – that…
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The RTB marketplace is not yet operating as a truly efficient market with equal benefit to both sides. This is due to basic economics: Supply exceeds demand, and auction-based pricing combined with low bid density results in a market rife with arbitrage.Buyers are accustomed to drawing from a large commoditized…
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The frustrations of the world of digital media operations are many, though assumptions about its preeminent position for highly qualitative and accountable messaging are rarely questioned. Yet if the digital world is so great with respect to accountable and qualitative measurement, why do we have so many issues compared to…
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Easel TV specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens speaker Bill Scott, COO of Easel, and asked him to explain the company’s proposition.BS: Our differentiator is that our apps feel much more like…
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It’s the time of year again! For seven years, AdMonsters has surveyed the publisher ad operations community to find out what people are getting paid. Many Monsters have found this an essential guide to make sure members of their departments (and themselves!) are getting fair compensation.This survey culled quite a…
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The latest TubeMogul report on video RTB in the UK found that inventory available for RTB grew at a fleet 13.8% rate per month during the second quarter of 2012, maxing out at 29.9 million streams per day in July. However, average CPM took a nose dive, from £6.47 in…
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Making the dive into programmatic buying can be daunting, but a lot less so when fortified policies are in place. Below is an amalgam of how aggressive Media Trust clients in particular address ad quality and data leakage issues, split into four quality segments. Ad Security Data Security Ad Quality…
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