In our latest Monster In the Mirror, we thought, who better to showcase than our very own Content Czar Rob Beeler. Rob works like a champion, and all you have to do is read below to find out why. Only Rob can make magic from two MacBooks, a ThinkPad, and…
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I have a natural inclination toward pessimism β itβs in my DNA, please donβt judge me. As I began to hear about viewable impressions, my mind started to crank out hypotheticals on how it would βreallyβ work, as opposed to the utopian descriptions and overviews written in trade publications or…
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The Makegood, the website that provides an inside look into the media advertising industry, and AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today announced a marketing partnership where the two organizations will work together to produce…
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Training my new colleague Josh included an intense hour-long powwow where I tried to explain the inner workings of the industry at a relatively high level. Afterward his eyes were as wide as dinner plates and his jaw trembled slightly – I could tell I’d completely overloaded his mind.I hope…
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Starting the Year in Full GearItβs been another exciting week for the AdMonsters team. The yearβs first Publisher Forum in Sonoma is officially sold out. And, with around 150 confirmed participants landing in Northern California March 3 β March 6, Sonoma is sure to kick off this yearβs schedule of…
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In this week's Monster In the Mirror, we feature ad ops industry leader and OPS Markets 2013 speaker Mitchell Weinstein, senior vice president of ad operations at UM. In between working through the "chaos" that is the ad operations industry, Weinstein keeps a fairly tidy workspace. And, as for work…
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As publishing platforms and connected devices continue to multiply, remaining competitive comes into question for every video stakeholder. Itβs puzzling that monolithic platform companies, such as Google, Apple, Amazon, and Microsoft, are competing for the same buyers, yet all of their platforms have apps for the competitor available in their…
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At the tail end of last year, the IAB Ad Ops Summit held a 3MS Town Hall Discussion around the implications of viewable impressions. The 3MS defines itself as βa cross-industry coalition committed to developing brand-building digital metrics and cross-platform measurement solutions.β Their major initiative at the moment is viewability,…
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“The world is getting smaller and more global, and more companies from small to large are doing business across borders,” says Jay Lauf, Publisher of The Atlantic’s new mobile-specific news site Quartz. “Global business professionals, almost by definition, are very mobile, very tech savvy, and very connected. They need things…
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Getting Ready for SonomaThere's tons going on over here at AdMonsters, including a major update -- we've filled all our seats for our Sonoma Publisher Forum. We're truly excited to have industry leaders from some great companies including the Washington Post Company, NBC Universal, BuzzFeed, and more, joining us in…
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