“We routinely sell out our site inventory,” a senior ad ops professional tells us. “Our value proposition is our audience, which our advertisers can still reach – just on different properties across the Internet.”Hence why her site launched a new audience extension program right before summer 2012. But this wasn’t…
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It’s a common adage in retail (brick and mortar as well as digital) that the customer doesn’t cease to exist once he/she leaves the store. The same logic applies to digital publishing: when someone exits a media company’s digital property, that user doesn’t vanish into thin air, and neither does…
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We're Making Waves Our Publisher Forum in Sonoma, Calif., is coming together nicely; we've secured a stellar batch of industry leaders for our keynotes and sessions, including, Method, Inc.'s Paul Valerio, Former Cheezburger CRO and startup analyst Todd Sawicki, BuzzFeed's Eric Harris, and MAGNAGLOBAL's Brian Monahan.We've also opened up registration…
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A number of partners I’ve been working with have mentioned casually that they are experimenting with creating a marketplace in their adserver by collapsing the prioritization settings. For a lot of publishers, this is the latest version of the struggle with sales channel conflict that they have been wrestling with…
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AdMonsters Strengthens Global Reach In Serving Digital Strategists AdMonsters Partners with Rising Media to Produce AdMonsters Conferences in UK and Europe SAN FRANCISCO - JANUARY 23, 2013 - AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today…
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MAGNAGLOBAL's Brian Monahan is no stranger to the digital advertising world; in fact, some may even call him one of its pioneers. From laying the groundwork for some of digital advertising's earliest practices and standards to co-founding the San Francisco Bay Area Interactive Group in 2004, Monahan is an original…
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Many leading digital publishers are meeting the challenge of growing revenues with varying degrees of success. However, one challenge that remains a constant is the ability to grow profitability at the same rate or faster than revenue.The predominant focus of many leading organizations remains yield (or eCPM). Adroit sales and…
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Deadspin Didn't Bring Home the Bacon on Te'o StoryAs your Facebook and Twitter feeds might have indicated, one of the biggest news stories this week – providing Lance Armstrong some welcome shade from the media glare – was the deception of/by Manti Te'o and his fake girlfriend. As AdAge reports, although…
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Mobile’s potential beckons like a field of dreams but whether it becomes a reality depends on the ability to build consumer trust for your platform or business. Mobile usage is surging. Gartner Group forecasts mobile phones will overtake PCs as the most common web access device worldwide within the next…
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You have to hand it to print magazine publishers — they are naturals when it comes to clever integrated advertising campaigns that engage readers. I remember flipping through a print magazine by Condé Nast when a series of interviews with bar owners in New York talking about their favorite vodka…
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