In today’s digital advertising world, fast is key. And, as attention spans shorten, webpages load quicker, and clicks become swifter, advertisers are increasingly vying for consumers’ attention at breakneck speeds. On the sales side, the architecture to buy and sell advertising in a matter of milliseconds is already in place.…
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“I thought it would have jumped the shark by now,” says Terry Kawaja, founder and CEO of LUMA Partners. “But there are 10 of them now, constantly refreshed.” Display, search, video, mobile, social – each of these channels gets its own LUMAscape, a horizontal canvas packed tight with overstuffed banks of…
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Media buyers increasingly want to target specific audiences, and are using technologies that evaluate and buy impressions based on audience data. In an advertising environment increasily based on audience segments, DMPs or data management platforms, have become an integral tool in helping publishers truly understand the value of their audiences. Publishers…
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As I mentioned in the first part of this wrap-up of the Publisher Forum: Sonoma and the Native Advertising Summit, questions surrounding native seem to spring eternal: do utilitarian campaigns perform better than ones that are simply entertaining? As publishers and brands get bolder and wiser, we’ll have much more…
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Carve it into a tree, with a heart circling the acronyms: DM+NA.Digital media and native advertising – absolutely made for each other. The most perfect pairing since peanut butter met jelly; a more powerful coupling than Beyonce and Jay-Z; more notorious in the digital advertising ecosytem than Bonnie and Clyde.…
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Among the dry-erase boards filled with to-dos, dual monitors, family photos and a company plant nursed back to glorious health, LiveRail's RJ Payomo creates programmatic video gold. Balance between work and life is important to Payomo, who heads out at six most days. And, when it comes to workspaces, Payomo…
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It is not a new technique, but technological advances such as Real-Time Bidding (RTB), Data Management Platforms (DMPs) and innovative look-a-like algorithms have transformed audience extension into an impressive revenue opportunity. Publishers are the gatekeepers to a wealth of data craved by advertisers, but there is no rule saying they…
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Ah, Sonoma! Your vineyards so lush, your sun so spicy, your breeze so cold. The Monsters have assembled and after some wine-fueled fracas on Sunday night, we're ready to roll with the Publisher Forum Sonoma agenda. First up, Brian Monahan, EVP and Managing Partner at MAGNA GLOBAL, describing the post-audience…
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Congratulations to the AdMonsters Digital Media Leadership Awards Winners!Last night at the AdMonsters Publisher Forum in Sonoma we announced the winners of our new awards, the AdMonsters Digital Media Leadership Awards.We created the awards to recognize outstanding leaders in the digital advertising community – those who help shape the industry…
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Well, the moment is almost here, when the AdMonsters community gathers for yet another week of industry-leading discussion, networking, wine, good company, and more wine. This time around, we’ll be in Sonoma for our 29th Publisher Forum. And it’ll be a packed house at the Lodge at Sonoma Renaissance Resort &…
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