Many of you know that I’m an avid kitesurfer. Like many other activities, kiting remains a bit opaque to those who haven’t tried it. You see people from far away getting pulled along by giant kites, and you think: wow, that looks "crazy", "scary" or "wild", but it's hard to…
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Improbably, this is going to be about American literature and advertising operations. Typically, most people think the only connection between these two things is that people who get a degree in the first are doomed to end up making a living at the second. But as it turns out, you…
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Jumping on the audience extension train requires more than just adding a line item – our fireside conversation will examine the strategies and tactics behind getting an extension program running including: partnering with sales and developing marketing language; working with clients; selecting the appropriate partner (or partners); and campaign optimization.
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“We think standards should be dead; standards have held back the industry for years,” says ReactX CEO Chip Meyers. “Thank goodness the leaderboard and skyscraper are finally going to the grave – there’s no money in them; the brands don’t want to use them; and publishers are getting rid of…
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Longtime readers (‘cause I’m sure I have so many) will know a fascination of mine over the years has been the true transformation of data into an actively used currency, particularly in terms of buying access to media. Heady stuff, I know, so let me break it down.Whenever anyone calls…
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I returned to NYC from ad:tech San Francisco with a lot of story ideas and a nasty case of bronchitis. What a week to get stuck on the sidelines (i.e., in bed, wheezing): first, Rubicon Project, which kindly sponsored our San Francisco Meetup and a good majority of my coughing…
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Hark my words, publishers, and let them set you free: Pre-roll is not the be-all and end-all of digital video advertising. Sure, there’s post-roll and mid-roll, but let’s get past the rolls. In fact, let’s get past the video stream – in-stream video ad inventory is limited namely because premium video…
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No surprise that viewability was high on the minds of the revenue specialists that headed to New Orleans for the 32nd AdMonsters Publisher Forum, but another trend threaded its way throughout the three days of presentations and discourse: native.The most high-profile examples were an insightful keynote from Quartz Publisher Jay…
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Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory seems to multiply daily with little demand from buyers (especially when it comes buying guaranteed), so publishers are forced to turn to ad networks and…
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