Features

Why Publishers Matter In A World of AI

Generative AI threatens the very future of the open web and the publishers that sustain it, but there can be a future where publishers thrive by recognizing what they offer that AI cannot.

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Into the Signal: Redefining Media Quality

Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.

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