A few years back at a conference, I sat with clenched fists and jaw as the CRO of one of the rising clickbait sites administered a lecture on how to drive traffic through smart headlines in the “new media world.” The talk was filled with advice such as using phrases…
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Native advertising is such an ingrained part of media, you could call it the business’s “one weird old trick!” And while digital media inherited native from print, native seems particularly well for this particular moment in digital. Plenty of publishers are ready to ditch display in lieu of an all-…
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There’s lots of interesting stuff within AOL’s 2016 Publisher Outlook, including the top-level highlight that the 300 pubs surveyed said that video will be the number 1 revenue driver this year. Here are some other tidbits I picked out for you, but I suggest you give the whole report a…
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The practice of header bidding has been around for a few years, but only in the last year and change has it become standard practice for publishers. Thanks to a variety of header-related products and services offered by a number of tech vendors, it’s become much easier for header implementations…
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“Who are these ad blocking folks anyway?” asks the latest survey from the IAB.Come on, we all know the answer to that: they’re a bunch of millennial brats that think they’re entitled to all the content in the world without being a little bit annoyed by brand messaging. They don’t…
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For a lot of publishers right now, the only thing better than one header bidding partner is nine or 10 header partners. If they’re getting demand, and if there’s some differentiation between demand sources, there’s no reason to stop plugging in header partners, right?Well, there are a few reasons. One…
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Since the tech world can’t get enough of the Pokemon Go phenomenon – it seems a nice distraction from a lot of the other dire news this summer – it was about time for some backlash: safety concerns (maybe catching Squirtle in the middle of the highway during rush hour…
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As header bidding becomes increasingly commonplace, the initial thrill of ramped-up revenue has started to drop off a bit. That’s not to imply anyone who’s really seeing positive results via header is going to take those results for granted—in fact, almost as soon as header bidding itself became commonplace, so…
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While it once seemed the domain of the demand side, publishers are increasingly feeling more empowered when it comes to programmatic channels – in their wallets as well as their minds. Recent evolutions in programmatic have improved publisher relationships with demand partners and succeeded in bumping up CPMs and overall…
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. Connect with your peers to advance the digital media industry. Delve into the latest topics focused on maximizing revenue. Experience a unique event with an agenda you…
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