News briefs for Apr. 2:Facebook makes it harder for advertisers to use third-party data sets. There's confusion around how GroupM expects publishers to comply with GDPR. More than a quarter of web traffic could be bots, but that could be partly okay.
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Here's the conclusion of this three-part interview series with Claudia Page, Dailymotion's VP, Product and Partner Development. Claudia tells Gavin Dunaway that publishers will always need larger platforms to drive traffic to their O&Os. But when pubs look to these platforms, they need not only the traffic, but opportunities to…
Read MoreAdMonsters March 29, 2018 Minding Your Demand Partners: Take Our Partner Evaluation/Ad Quality Survey Publishers have so many demand partners to work with today... which can be challenging when you need to track down the source of redirects, bad creative, low fill rates, and other indicators of poor quality.…
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Publishers have so many demand partners to work with today... which can be challenging when you need to track down the source of redirects, bad creative, low fill, and other indicators of poor quality. How do you decide which of your partners can stay, and which need to be cut…
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In the second of this three-part interview series, Claudia Page, Dailymotion's VP, Product and Partner Development, shows Gavin Dunaway a world outside of Facebook for content distribution and for getting traffic. Facebook, she says, has veered away from its most distinct core features, and there are pluses and minuses in…
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Let's take a look at where the digital media industry is with server-to-server integrations, programmatic guaranteed, and understanding who in the publisher org sells programmatic products, inspired and informed by what we heard at PubForum in Huntington Beach.
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The Google News Initiative is a mix of new and old offerings to boost quality news and root out disinformation. Also, Meredith will lay off 1,200 Time Inc. folks in a wide review of its portfolio. Vox already laid off some people in February, and now its publisher explains their…
Read MoreAdMonsters March 22, 2018 Are You Ready for the Transparency Blockchain Promises? Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along…
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Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along the supply chain, even legit ones. Brian LaRue asks how much transparency is…
Read MoreAdMonsters March 15, 2018 The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion (Part 1) Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product…
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