AdMonsters May 17, 2018 Don't Scapegoat Publishers for GDPR's Opacity The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors…
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The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors pubs can list in its consent management tool—Brian LaRue asks: How…
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Complexity has long been the greatest foe of publisher revenue teams and arguably the digital advertising space. However, cutting through the tangled webs of processes and technology—while minimizing revenue consequences—requires delicate and strategic maneuvering. Enough is enough—stop struggling to manage exploding data, integrations and reporting needs of the daily business. Stop…
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Ops panelist Erica Osher from NPR/NPM explains her team's process for producing and distributing branded audio content. Podcasts are booming, smart speakers are proliferating, and there's been a lot to learn and master in creating branded content that takes off in the often intimate audio format.
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AdMonsters May 10, 2018 Vox Media Beats the 'Branded' Buzz Armando Turco left the creative agency world to head up Vox Media's branded content studio last year. From his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel…
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In the latest installment of his Inside the Buy Side column, Gabe Greenberg lets us know what the heck agencies are thinking. Here, he speaks to Erica Schmidt, newly-tapped Global CEO of Cadreon, about the future of audience-based buying, the state of analytics at the agency level, and how the…
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Armando Turco left the creative agency world to head up Vox's branded content studio last year. By his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel at Ops on June 5, but first, read what he has to…
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The other day I published an interview with Kind Ads adviser Neil Patel on the workings of a decentralized ad network leveraging a blockchain. When I tried to boost my Facebook post of the story, the platform denied me, stating that it does not run ads related to cryptocurrencies. I pleaded…
Read MoreAdMonsters May 3, 2018 Clearing the Way for In-App Transparency To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root…
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