AdMonsters June 21, 2018 Three Pillars of Ad Quality: Beyond Redirects It's not your imagination—the redirect problem has been peaking in 2018. Publishers are turning to sandboxing as a fix. But sandboxing is only the beginning, considering redirects are just one of many ad quality concerns that need to…
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It's not your imagination—the redirect problem has been peaking in 2018. Publishers are turning to sandboxing as a fix. But sandboxing is only the beginning, considering redirects are just one of many ad quality concerns that need to be addressed now. Brian LaRue asks us to zoom out and broaden…
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Brian LaRue reports back from an Ops panel that brought even more color and insight to the discussion about demand partner evaluation and ad quality. Even though AdMonsters just published a playbook on the subject, Ops shows us there's always more to add to the conversation.
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GDPR's arrival hasn't burned the digital world down. But it has left us with less data in an industry that runs on data, with Google still calling a lot of shots. Rob Beeler looks at where this is pointing for publishers' future.
Read MoreAdMonsters June 14, 2018 Let's Have Some Fun: Photos and Tweets From Ops 2018 Ops 2018 was a learning experience, and a deep one. But the cool thing about Ops is, we have fun with it. We pulled some of the best on-site photos and Tweets from June 4-5…
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Ops 2018 was a learning experience, and a deep one. But the cool thing about Ops is, we have fun with it. We pulled some of the best on-site photos and Tweets from June 4-5 to show you what we mean.
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In addition to providing an AI-powered tool for campaign and revenue optimization across the programmatic space, Simplaex's Rivr serves as a communication layer that could supplant the need for digital identifiers.
Read MoreAdMonsters June 7, 2018 AdMonsters Playbook: Demand Partner Evaluation and Ad Quality We listened to the conversations publishers had about how they're treating relationships with demand partners. We launched a survey for pubs to tell us more. And now!... This new playbook, developed with GeoEdge, lays out new ground…
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This year's Ops showed us there are some big ways is seems like "everything is different now" in digital media, including GDPR, data partnerships, and Facebook's role. But that means there are a lot of new strategies for digital media people to plot out. Brian LaRue tells us about what…
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Over the last few years, technological developments in the ad ecosystem have evolved to allow more publishers of varying sizes to add more demand partners into their stacks. What’s more, the economic realities digital ad marketplace have brought us to a point where integrating with more than just a few…
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