Times are changing as publishers cull demand partners in the hunt for unique demand. Increased supply path optimization (SPO) on both the buy and sell sides means that SSPs must better cater to premium publishers to ensure theyβre part of the preferred supply chains. To become better strategic partners with…
Read More
There was a lot of talk at the recent Cannes Lions Festival about addressable TV advertising. What will this mean for decision makers and those entrusted with operations on both the buy and sell side of the business? First: Digesting Alphabet Soup As traditional ad-supported linear television morphs into a…
Read More
While it may come as no surprise that Google AdExchange generates the most programmatic revenue for U.S. publishers, when it comes to the battle between how much revenue is generated from client-side vs. server-side, we can pretty much call it even-Steven, according to a new report from Roxot called US…
Read More
I'm used to the eye rolls whenever I ask ad tech veterans their feelings on the potential of blockchain. I'll be the first to admit the term is sullied following an audacious hype cycle (even for ad tech!) and some scam-tastic initial coin offerings (ICOs). But the technology does seem…
Read More
At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad Platforms, The New York Times to learn all about their email…
Read More
Consumer trust in social media is greatly waning thanks to the fake news outbreak. It only makes sense that audiences are now turning back to trusted publishers, but theyβre doing it in an interesting way. Rather than visiting the home page of their favorite publishers, theyβre subscribing to their email…
Read More
In-housingβprogrammatic and creativeβand social responsibility campaigns were the hottest brand issues at the 2019 Cannes Lions festival. Editorial Director Gavin Dunaway shares his discoveries in each category... While warning yacht-goers about rogue saxophonists.
Read More
As the word βAddressable!β echoed from beach to yacht to luxury suite across La Croisette in Cannes, a solidly digital friend asked me, βWhat does that even mean?β I smirked and replied, βItβs a TV industry term for what digital people consider programmatic TV-buying, and it looks like digital is…
Read More
AdMonsters June 27, 2019 Are Programmatic Demand Vendors Becoming An Endangered Species? Are programmatic demand vendors becoming an endangered species like the Sirocco Kakapo parrot? Well, if they're not careful they just might be. Many SSPs aren't giving publishers the data they need to optimize their programmatic yield and meet…
Read More
AdMonsters June 20, 2019 How to Earn Your Audience’s Attention: Vox Media’s Ryan Pauley on Building a Brand That Matters “The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of…
Read More