Features

Thoughts on Last Week’s Network Ad Ops Forum

Last week, AdMonsters hosted our second EU Network Ad Ops Forum. This event is quite unique with it's focus specifically on the ad operations issues for those who manage networks. It's a new event but the attendees showed themselves to be true "monsters" diving into the discussions, sharing best practices,…

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The Secret Sauce

The United Kingdom has been at the cutting edge of digital advertising for a number of years, a harbinger of technology adoption and industry growth trends across the rest of Europe and the world. This has benefits and challenges. Robust adoption rates and forward-thinking customers means greater revenue opportunities, but…

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Introduction to VAST

There has been a lot of talk about VAST and how important adopting this standard is. Recently I had a conversation with someone in which I mentioned VAST - a subject that is obviously near and dear to me. He said to me, "You know Sarah, there are a lot…

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Using Simple Scripts to Acquire Vendor Rich Media Data

As anyone who has had to pull data from rich media providers knows, the process can be tedious and error prone and the reporting interfaces tend to be cumbersome. Many Ad Ops teams wait until the end of the month to reconcile serving discrepancies. Unfortunately that means that any significant…

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Things Publishers Need to Hear

The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that  ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…

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