Features

Tim Hussain of Sky Digital Discusses Mobile Advertising

Tim Hussain, Head of Platform Development & Partnerships, Sky Digital, presented the session: iPad & Tablet PC Devices: Challenges, Opportunities and Operational Readiness at last week's OPS event in London. Tim joined Sky as Head of Mobile Advertising in October 2008 to develop and drive Sky’s mobile advertising sales strategy.…

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Jayson Dubin of Intergi Entertainment Discusses Online Video Platform Playwire

Recently Intergi Entertainment announced their partnership with advertising technology provider ADTECH. ADTECH is powering the ad management for Playwire, an online video platform. Read the release. We spoke with Jayson Dubin, CEO of Intergi Entertainment for further details on this unique product offering and video ad serving standards.Q: Please tell…

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Ben Humphry on Self-Service Ads and The Changing Network Model

Editor's note: Ben Humphry is Head of AdMonsters Professional Services in the UK. Recently he wrote two posts for the APS blog Here to Help. We wanted to share them with you in case you missed them. LinkedIn goes self-serveLinkedIn is the latest publisher to move to a self-serve ad model.…

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Say No to the Blame Game in Mobile

In a prior AdMonsters article (https://www.admonsters.com/blog/back-basics-or-mobile-advertisers-dilemma), I spoke about gut reaction changes implemented to impact goals for mobile display campaigns, and how the basis for change must instead be a solid foundation of data and analysis over time.   Let’s consider this for a moment with respect to mobile display…

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Reporting In From the IAB Marketplace: Digital Video Conference

Yesterday I attended the IAB Marketplace: Digital Video conference. Digital Video has so much exciting potential for the industry and seems to be getting bigger. Brian Shin of Visibile Measures said video is growing faster than anyone could have imagined and Cisco estimates that in 2013, 90 percent of Internet…

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