Features

The 1-2-3s of Video Syndication

Video syndication is a hot topic in the world of online media. While the general idea is well enough understood—it’s a way for content owners to make more money in more places—there is still plenty of confusion about what video syndication actually is, how it works, and what publishers need…

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How Pure is Your Pure Platform?

Before I get started, and in the interest of full disclosure, our company is in the business of providing a data management platform to publishers, advertisers, and just about anyone else that may benefit from one.  Our product, Crowd Control, is a powerful online data management system that has served…

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What DrupalCon Taught Me About Mobile Advertising

I hope everyone enjoyed the AdMonsters Memphis Publisher Forum. I was in Memphis on Sunday night and then made my way to Chicago for a conference called DrupalCon. AdMonsters is a Drupal site and we were very pleased to participate in this event. I took away a LOT of knowledge…

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Uncovering the Value of Publisher’s Data

Editor's Note: aiMatch recently released an eBook, "Building A Solid Data Strategy" which you can download free from their site. In this post Chris Hanburger, VP of Sales at aiMatch, discusses the need for publishers to have a data foundation.A lot of people in our industry are talking about data. …

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