Features

Summary of OPS Markets London

The London Film Museum provided a unique and inspiring backdrop to the AdMonsters OPS Markets conference last week; with close to 150 attendees enjoying a packed day of keynotes, expert sessions and debate, amongst the star-studded exhibits. The Museum’s Historic Debating Chamber – once the site of many heated political…

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The Rise of the Custom Creative

When you visit the homepage for Aol’s Project Devil, there’s a catchphrase across the top that immediately grabs you: "There’s no reason webpages should look the same as they did 15 years ago." I've never met a publisher who would disagree, but it wasn’t until recently that we saw any…

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3 Pillars of Success: People

We introduced the 3 Pillars of Success (People, Process and Technology) several weeks ago, to ultimately discuss each one in detail, and in my opinion, the People Pillar is the most important pillar.  With fantastic people in your organization, you can overcome just about anything.  Whether it is a lack of…

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Common Publisher Data-Management Pain Points

We’re long past the days of slapping ads on a website to make it profitable. Online advertising has advanced to the point where advertisers need more than just audiences at scale. They want their ads to reach the right audience. If a publisher can’t provide a brand or agency with…

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Q and A with Turn’s VP of Product and Marketing Philip Smolin

At Internet Week in NY, Turn announced it's new data management platform (DMP), called the Turn Audience Platform. According to the press release, the platform, "integrates Fortune 500 brands and leading advertising agencies into the industry’s first open ecosystem for audience targeting, enabling them to discover and connect with the…

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