Features

A Practical Path to Reinvesting Ad Dollars in Democracy

The advertising industry holds the power to sustain democracy through reinvesting in quality journalism. Ali Manning, COO and co-founder of Chalice Custom Algorithms, explores practical steps marketers, agencies, and media owners can take to support a free press while driving value for brands.

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Unpacking Misconceptions About Curated Deals

In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success.

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The DOJ and Google Give Closing Arguments in Landmark Antitrust Case

The DOJ filed an antitrust lawsuit against Google's ad tech stack in early 2023, and both sides made their closing arguments yesterday afternoon. Prosecutors from the DOJ and lawyers for Big G summarized their arguments from the heated 14-day trial to convince the U.S. District Judge Leonie M. Brinkema to either…

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The Great Data Smackdown: Buy Side vs. Sell Side Strategies Collide

With the buy and sell sides constantly vying for the upper hand on data strategies, it can be hard to find common ground. In a heated debate at AdMonsters PubForum Scottsdale, representatives from each camp took the gloves off, trading blows over transparency, identity, and creative optimization. 

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Winning the Click Wars: Survival Strategies in the Era of Search Decline

Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it's precisely the reality we face. The new focus for users is concise immediate answers over exploratory browsing (which can be time-consuming). Welcome…

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