AdMonsters October 31, 2019 The Great Migration: Major TV Players Moving to Branded Streaming—Here's What it Means For the Ad Ecosystem The streaming wars are really heating up. While Netflix maintains its stronghold—significantly increasing subscribers in Q3—analysts predict that most subscribers will hang on, with some opting to become multi-streaming…
Read MoreAdMonsters October 17, 2019 CCPA: Costly Confusion for Publishers and Advertisers—A Conversation With David J. Moore, CEO, BritePool While California’s Attorney General Xavier Becerra has released his guide for how companies should comply with CCPA and Governor Gavin Newsom signed seven amendments providing more clarity around the regulation, studies…
Read MoreAdMonsters October 10, 2019 Chasing Down the Runaway Media Sales Train Life comes at you fast—in no area is that truer than media sales. As a guide to keep pace with this runaway train, CloudSense has assembled “The Modern Media Executive’s Playbook,” which lays out not only the fallout from fragmented…
Read MoreAdMonsters October 3, 2019 Ad Quality Climbs the Ladder as Clean.io Syncs Deal With Xandr The question long asked at AdMonsters events: why does the ad quality burden fall solely on publishers? Fortunately, that weight is finally being shared by others in the supply chain. Slowly but surely, exchanges…
Read MoreAdMonsters September 26, 2019 Unified Auction Brings High Anxiety to GAM City Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few…
Read MoreAdMonsters September 19, 2019 Meetup Debrief: It's Time to Get Creative On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations,…
Read MoreAdMonsters September 12, 2019 New Cross-Media Measurement Standards Get TV and Video on the Same Page: Viewability Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard…
Read MoreAdMonsters September 5, 2019 Mobile App Ad Quality: Do You Need an SDK? Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can…
Read MoreAdMonsters August 29, 2019 6 Takeaways from AdMonsters Publisher Forum Vancouver 2019 It's true. Those of us working in digital publishing live in turbulent times. However, I came away from Admonsters PubForum Vancouver, August 18-21, feeling encouraged by enough bright spots in our industry to see the road ahead.…
Read MoreAdMonsters August 15, 2019 Subscribing to New Revenue Streams With Scroll's Tony Haile Publishers know that diversified revenue streams are the key to thriving in the current market—there's more to monetization than ads. Still, the prospect of paid subscriptions leaves many a publisher wary—many can't see themselves building and…
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