🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom

The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?

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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?

Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?

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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride

Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?

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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?

Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.

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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?

The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.

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MRAID: A New Frontier for In-App Advertising

OMG – Have you been MRAIDed?  Sound scary? It’s not. MRAID represents a new frontier for in-app mobile advertising, especially in-app video ads.  Just want I need: another freakin’ acronym. Yeah, we’re all pretty much acroynm’ed out, but this is less about the acronym and more about what it does for us. MRAID…

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How Quickly Will Online Become the #1 Media Channel in Brazil?

Thanks to an annual growth rate of 3.7%, Brazil’s GDP was $2.52 trillion in 2011, surpassing the United Kingdom as the world’s sixth-largest economy. Of interest to those of us in the online advertising business, ZenithOptimedia reported Brazil had already become the sixth-largest global ad market in 2010, and according…

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Mobile Ops Talk: Ad Ops Insider Q&A With Spencer Owens, Global Director of Ad Operations, BabyCenter

So far in Ad Ops Insider's conversations with leaders in the mobile ad ops space, we've discussed developing holistic mobile strategies with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media and difficulties with in-app rich media intergrations with Brian Hoskins, Senior Manager of Ad Services for Disney Technology…

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Now You See It: Viewable Impressions Q&A With Mark Howard, SVP of Digital Ad Strategy, Forbes

The topic of viewable impressions caused quite a stir this spring at both the IAB Leadership Conference and AdMonsters' Publisher Forum in Palm Springs this past March.  I've heard some suggest methods for ensuring display impressions are actually seen are the "new verification" in terms of confusion and controversy over…

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The Election Effect: Q&A With OPS Markets NYC Speaker Ed Montes, CEO, Adnetik

Believe it or not, folks, 2012 a big election year hear in the U.S. – maybe you've heard something about it on the TV news channels or in the papers? It's widely speculated that targeted digital advertising will play a large role in this year's presidential and congressional elections (as…

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