Features

Turn Go Mobile Friendly – a Q&A with Pierre Naggar, Turn MD EU

Turn has recently updated its cloud marketing platform to encompass more mobile friendly features. What can you tell us about these updates? Turn has just expanded the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features and it’s a really exciting development for the…

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PubMatic Adds Viewable Impressions to Suite: Gianluca Carrera Tells Us Why

The question of viable, sustainable and tangible metrics in digital marketing isn't one that is going away any time soon.  More and more agencies are demanding better metrics from us and publishers too see the benefit in 'premium inventory'. We've been fully across the 'Viewable Impressions' metric that gained popularity last…

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OPS TV Live Blog – July 11, 2012

It's going to be a steamy day here in New York, but AdMonsters are keeping cool by the waters of the Chelsea Piers, where we've gathered for our inaugural OPS TV conference. LiveRail will kick off DISH Media's Warren Schlichting's keynote presentation on how to break and rebuild the TV…

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Tune in Tomorrow: Preparing for OPS TV

With a brutal heat wave hitting the East Coast over the last few weeks, the best activity has seemed to be cranking the air conditioning and curling up in front of the TV (as long as your power is still on). Or maybe it was watching a couple of flicks…

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