Gearing up to our upcoming webinar with Powerinbox—Multichannel Messaging Made Easy, where we'll dive into the key elements of a successful cross-platform messaging strategy, as well as what technology will bring it to life—we caught up with Powerinbox CEO, Jeff Kupietzky to talk about why marketers and publishers struggle with…
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Transparency concerns have long plagued open advertising markets, scaring away participants on the buy and sell-side of open real-time bidding advertising transactions. The buy-side has ads.txt and sellers.json. Unfortunately, sell-side participants—publishers—often have difficulty obtaining basic levels of transparency in reverse when using header bidding tools to extend demand.
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"As fun as it is to joke about blocklists, if we’ve learned anything over the past few months, it’s time publishers stop complaining and laughing over brand safety horror stories. We need tools to get the transparency we need—and truly connect with our counterparts on the buy-side when it comes…
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In the wake of the ISBA Programmatic Supply Chain Transparency Study, there was immediate focus on who was most adversely affected, as well as the mysterious unknown delta. While these are interesting data points, MightyHive's Head of Media Activation, Rachel Adams, was taken aback by another issue—how difficult it was…
Read MoreAdMonsters July 9, 2020 Can Traffic Shaping Bridge the Gulf Between SSPs and DSPs? The antiquated idea that SSPs are publisher defenders and DSPs are buyer advocates has created a gulf—one might say a black hole of pricing machinations and Russian-Doll-style auctions that threatens to suck away the benefits…
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July 07, 2020 Facebook Ad Boycott Drags Pubs Down Google and European Publishers Butt Heads Why Is Clothing Topping Paid Ad Impressions? Advertising Doesn't Earn Consumer Trust Pubs Dragged Down by Facebook Ad Boycott We know what you’re thinking, publisher—all those big brands boycotting Facebook in July means moolah is…
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What an interesting time for fast-rising TikTok to introduce a self-serve advertising platform aimed at meeting the demands of SMBs. In addition to the platform's now-famous creative capabilities, SMBs will get advanced targeting and flexible budgeting allowing for campaign pausing. Editorial Director Gavin Dunaway caught up with the TikTok collective…
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We're sure your eyebrows jumped at the title of a recent report by researchers at Carnegie Mellon University and the City University of Hong Kong: "Ad blockers may benefit websites, users, and the market at large." Well, your brows might relocate past your scalp when you read some of the…
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The antiquated idea that SSPs are publisher defenders and DSPs are buyer advocates has created a gulf—one might say a black hole of pricing machinations and Russian-Doll-style auctions that threatens to suck away the benefits of the open ecosystem entirely. Key to bridging that gap—or plugging the black hole—is traffic…
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In May, Criteo submitted SPARROW (Secure Private Advertising Remotely Run On Webserver) to the W3C in response to Google's privacy sandbox proposal. In response to industry-wide feedback, SPARROW was recently updated to include reporting capabilities to further secure users’ privacy without compromising advertisers’ performance. We spoke with Charles-Henri Henault, VP…
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