Features

Making RTB a More Efficient Marketplace for Both Sides

The RTB marketplace is not yet operating as a truly efficient market with equal benefit to both sides. This is due to basic economics: Supply exceeds demand, and auction-based pricing combined with low bid density results in a market rife with arbitrage.Buyers are accustomed to drawing from a large commoditized…

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Lessons From TV: Viewable Impressions and Contract Guarantees

The frustrations of the world of digital media operations are many, though assumptions about its preeminent position for highly qualitative and accountable messaging are rarely questioned.  Yet if the digital world is so great with respect to accountable and qualitative measurement, why do we have so many issues compared to…

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Easel TV: Are Connected TV Apps the New Channels?

Easel TV specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens speaker Bill Scott, COO of Easel, and asked him to explain the company’s proposition.BS: Our differentiator is that our apps feel much more like…

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Bringing Home the Bacon: AdMonsters 2012 Publisher Salary Survey

It’s the time of year again! For seven years, AdMonsters has surveyed the publisher ad operations community to find out what people are getting paid. Many Monsters have found this an essential guide to make sure members of their departments (and themselves!) are getting fair compensation.This survey culled quite a…

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What’s Holding Back Digital Video: Q&A With TubeMogul

The latest TubeMogul report on video RTB in the UK found that inventory available for RTB grew at a fleet 13.8% rate per month during the second quarter of 2012, maxing out at 29.9 million streams per day in July. However, average CPM took a nose dive, from £6.47 in…

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