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🌯 Business Insider’s Layoffs Are a Tremor in a Bigger Media Quake
Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
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Empowering the Growth of Leaders and Innovators in Ad Ops
November 2-4, 2025 | Austin, TX
Dive deep into the real-world challenges faced by ad ops professionals, explore effective strategies for leading teams and advancing your career, at any level, and leave with actionable insights ready to be implemented. Early-career professionals will explore foundational skills, emerging trends, and career development strategies. Gain insights into building your network, optimizing campaign performance, mastering […]
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🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom
The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?
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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?
Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?
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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride
Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?
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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?
The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.
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You Are Nothing Without Your Audience: The Importance of Keeping Up With Consumers and All Their Devices
Perhaps only the speed of light rivals people's ability to buy the latest gadget with a screen and use it to connect with the world digitally.Consumers didn't know they needed phones that could connect to the Internet, but now 51.3% of the total UK mobile audience use a smartphone as…
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Valuation: The New Buying Skill
Media buying is about information superiority. Superior information allows parties of a bilateral transaction to quantify the value of the asset being bought and sold.Consider the television upfronts taking place in coming weeks — they are all about information superiority. Unfortunately, value is based on the amount of increase (or…
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USA Today’s Redesign and the Diminishing Inventory Movement
I have to admit I was surprised when I ventured over to USAToday.com following its massive redesign. You never quite know what to expect when you give a redesigned site a cold visit – I'm still haunted by my first time on the rebranded TechCrunch site (logo still gives me…
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Fulfilling the Multiscreen Promise
The momentum behind multi-screen media is building. Consumers who interact with at least two screens at a time have now reached a majority, and that is seen by many as a tipping point for digital media strategy to shift accordingly. Advertisers are showing increased interest in executing campaigns across screens.Now,…
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Pushing Standards Beyond Their Limits: A Recipe for Innovation
There can be a tendency to confuse "standards" with over-simplification in advertising and media. Companies in the IAB Digital Video Committee (in which my company, OneScreen, participates) come together to create standards that reasonably accommodate the industry’s current needs based on their respective business and technical requirements. With standards adoption…
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