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🌯 Business Insider’s Layoffs Are a Tremor in a Bigger Media Quake
Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
Next Event:
Empowering the Growth of Leaders and Innovators in Ad Ops
November 2-4, 2025 | Austin, TX
Dive deep into the real-world challenges faced by ad ops professionals, explore effective strategies for leading teams and advancing your career, at any level, and leave with actionable insights ready to be implemented. Early-career professionals will explore foundational skills, emerging trends, and career development strategies. Gain insights into building your network, optimizing campaign performance, mastering […]
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🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom
The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?
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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?
Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?
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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride
Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?
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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?
The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.
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Monster In the Mirror: isocket’s Lisa Backman
People work in unique and fascinating ways; and, AdMonsters wants to highlight the creative ways that ad-ops professionals run their businesses and operations. Called "Monster In the Mirror," each week we'll showcase how industry leaders work -- from their favorite organizational tools and technologies to their favorite ad-ops trends. This…
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Todd Sawicki Talks Native Ads, Startups, and More
Startup analyst and former Cheezburger CRO Todd Sawicki will discuss the future of advertising beyond display during his keynote "Revenue Without an Ad Server" at this year's Publisher Forum in Sonoma, Calif. We recently talked to Sawicki about native advertising, the next big digital ad trends, and how he makes…
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The Fog of Viewability
“It’s verification all over again!” I smirked on overhearing this statement following an intense discussion on viewability at the Digital Brand Forum in New York City recently. For an ad tech reporter, the verification battles were boon times – there were plenty of digital inches available to sop up the endless…
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Beyond Borders: Publisher Audience Extension Goes Off-Site – Part 2: Old Concept, New Players
“We routinely sell out our site inventory,” a senior ad ops professional tells us. “Our value proposition is our audience, which our advertisers can still reach – just on different properties across the Internet.”Hence why her site launched a new audience extension program right before summer 2012. But this wasn’t…
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Beyond Borders: Publisher Audience Extension Goes Off-Site – Part 1: The Sell-Side Buys
It’s a common adage in retail (brick and mortar as well as digital) that the customer doesn’t cease to exist once he/she leaves the store. The same logic applies to digital publishing: when someone exits a media company’s digital property, that user doesn’t vanish into thin air, and neither does…
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