Features

Will the Real Technologists Please Stand Up?

I recently participated in a panel at AdMonster’s OPS TV discussing the future of cross platform measurement with Nielsen, TubeMogul, and Magna Global. We covered a lot of ground during our conversation, from addressing how to get digital measurement out of the toddler years to the need for content becoming…

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Media Working: OPS NY 2013 Live Blog

We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early results from our Publisher Maturity Index survey – it's not too late to add your insight…

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Celebrating Five Years of Beeler

Five years ago at our Publisher Forum in Boulder, I heard people chanting. And by people I mean Canadians. Several of them. While a certain amount of singing and dancing is expected at AdMonsters events, I had not encountered this before.And the thing is, they weren’t chanting “Ad-Monsters, Ad-Monsters, Ad-Monsters”...…

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Publisher Forum Europe: Staying Competitive with Innovation

Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here's what he had to say on some of the conference's burning issues and hot topics, including why innovation may be a competitive publisher's saving grace.Over the past few months I have had…

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OPS: Digital Media Shifts Seasons

I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big Apple into a concrete sweat lodge. Hopefully the weather changes course before Sept. 26, with crisp autumn weather signaling the arrival of AdMonsters’ flagship one-day…

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