Powered by: January 19, 2021 Another DSP Bites the Dust Make It Rain With Email Newsletters The Cost of Apple's Privacy Changes Around the Watercooler Another DSP Bites the Dust Publishers haven't been the only casualties of the Pandemic. Ad Tech companies have also taken their fair share of…
Read MoreAdMonsters January 14, 2021 Happensinadops Saves the Internet At PubForum+ on December 10, 2020, Happens in Ad Ops co-hosts Erik Requidan, Founder and CEO, Media Tradecraft and Ryan McConaghy, Head of Revenue Operations, The Atlantic, are joined by Amanda Gomez, VP, Revenue Operations, New York Post, and Danny Khatib,…
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ROI has long been the bane of content marketing. Marketers know they need it, but understanding how it's being used and figuring out how it's moving consumers down the funnel has long been a challenge. Senior Editor, Lynne d Johnson, spoke with Peyman Nilforoush, CEO and Co-Founder of inPowered about…
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Powered by: January 12, 2021 Privacy Sandbox Faces UK Probe Massive Keyword Blocking Returns Pubs Need to Leverage Their Content Around the Watercooler Google's Privacy Sandbox Faces UK Probe There's long been a dark looming question hovering over Google's Privacy Sandbox as an alternative to third-party cookies, especially when…
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It's an age-old question: client-side or server-side, or presumably both? Client-side, while a definite improvement over the waterfall, does have its shortcomings. It increases the audience match rate, but at the expense of latency. And then server-side reduces latency, but at the expense of the match rate. We asked Evgeny…
Read MoreAdMonsters January 8, 2021 12 Digital Media and Advertising Predictions for 2021 Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution?…
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Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution? Will OTT and CTV continue to rise? Oh, so many questions. Well, here's…
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When it became clear in 2020, that we wouldn't be able to meet in person for a while we created virtual opportunities for Monsters to get together and share ideas. One way we did this, back in June, was to virtually recreate Publisher Forum Wednesday Workshops. Another thing we did…
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Powered by: January 05, 2021 Advertising Spend Going Up How the NYTimes Weathered 2020 2021, Say Hello to Email Ding Dong, Adobe Flash is Dead Advertising Spend Going Up Image sourced from Mediapost 2020 was a tumultuous year for publishers, but signs that we're rebounding couldn't be more clear.…
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When third-party cookies go away, authenticated users will by definition be in short supply, forcing advertisers to pay more to reach their target audiences. What about users who won’t log in and authenticate, a.k.a. the majority of audiences? That’s where the Privacy Sandbox comes in, to help with guests. Achieving this…
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