Features

Clicks I Can See: Viewability and the CTR That Should Be

Brand advertisers and agencies have decided viewability is their chosen cause this year — and why not? The point of serving ads is for those ads to be seen. If no one sees the ad, why should the advertiser be obliged to pay for it?Well, the complicated part is that,…

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AdMonsters Announces The First Annual AdMonsters Awards

NEW YORK (August 10, 2015) – AdMonsters, the premier community of digital media leaders, prepares to celebrate the ad operation and technology industry’s most innovative individuals, teams and campaigns with The AdMonsters Awards. The awards program is free to enter, and will be the benchmark for excellence across ad operations…

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Phones on Fire: Who Gets Burned by Mobile Ad Fraud?

A new report from fraud detection company Forensiq sounds the alarm on widespread and ostensibly new forms of mobile ad fraud. But a closer look at how advertisers are getting bilked shows that first responders here need to be not brands, but publishers and other app providers.Forensiq’s report does detail…

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The AdMonsters Awards 2015

Who are the ad operations and technology professionals that have stood out to you this year? What has been the most creative campaign your colleagues have worked on? What (or which) ad ops teams have displayed innovation and teamwork over the past 12 months? It's your turn to decide and…

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AdMonsters Hires Brian LaRue As Staff Writer

Contact: Rachel Feldman Marketing Manager AdMonsters rfeldman@admonsters.comNEW YORK (July 27, 2015) – AdMonsters, the leader in strategic insight on the future of digital media and advertising technology, announces that Brian LaRue has been hired as the organization’s staff writer. As a staff writer, LaRue will be tasked with reporting on…

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