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🌯 Business Insider’s Layoffs Are a Tremor in a Bigger Media Quake
Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
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November 2-4, 2025 | Austin, TX
Dive deep into the real-world challenges faced by ad ops professionals, explore effective strategies for leading teams and advancing your career, at any level, and leave with actionable insights ready to be implemented. Early-career professionals will explore foundational skills, emerging trends, and career development strategies. Gain insights into building your network, optimizing campaign performance, mastering […]
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🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom
The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?
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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?
Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?
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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride
Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?
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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?
The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.
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Reaching Inward to Reach Outward: DMP Success Through Teamwork
There’s a curious thing about DMPs: Publishers generally understand it’s a good idea for them to be aligned with one. A DMP is supposed to help publishers get the most value for their proprietary data, and to pass along the value of its audience extension capabilities to advertisers. But at…
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#OPSPOV: The Obstacles to 100% Viewability
The scourge of digital advertising! The killer of revenue! The savior of our industry!Most supply-siders (perhaps grudgingly) will agree with the digital media masses that consider viewability a good thing for the industry. In a perfect world, advertisers would only be charged for ads that were seen; as the most…
Read MoreFirst-Party Data Playbook
First-party data raises a huge set of questions for publishers. Some of those questions publishers know they really should ask. Some are questions they hadn't even thought to ask yet. Our latest playbook gets to the answers publishers need to understand and utilize their first-party data, regardless of whether they…
Read MoreBroadcasting in a Programmatic World
The tangle of channels that makes up programmatic TV is drawing a lot of attention right now -- and generating a lot of confusion. Traditional TV broadcasters are entering the digital space rapidly, and they're influencing the way digital media is transacted and measured. Meanwhile, broadcasters find digital distribution channels…
Read MoreShow Me the Money: The Increasing Importance of Payment Terms
As the growth of programmatic transactions has reached nearly 50% of all inventory bought and sold, there has been a global proliferation of ad marketplaces for publishers to consider when developing and evolving their indirect monetization strategies. While Google’s DoubleClick Ad Exchange and AppNexus may dominate the conversation, there’s no…
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