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🌯 Business Insider’s Layoffs Are a Tremor in a Bigger Media Quake
Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
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Empowering the Growth of Leaders and Innovators in Ad Ops
November 2-4, 2025 | Austin, TX
Dive deep into the real-world challenges faced by ad ops professionals, explore effective strategies for leading teams and advancing your career, at any level, and leave with actionable insights ready to be implemented. Early-career professionals will explore foundational skills, emerging trends, and career development strategies. Gain insights into building your network, optimizing campaign performance, mastering […]
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🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom
The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?
Read More🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?
Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?
Read More🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride
Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?
Read More🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
Read More🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?
The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.
Read MoreDemystifying Mobile Video: Creative, Reporting, Standards and More
More than ever, publishers are feeling pressure to really understand and deliver on their video inventory in mobile. It’s widely held, and upheld by one study after another, that mobile video consumption has risen dramatically in recent years: eMarketer says that through 2015, 105 million U.S. users watched video on…
Read MoreLatency in Header Bidding: What Kind of Latency Are We Talking?
If header bidding offers such a great boost for yield among its most vocal champions, why would a programmatically active publisher have reservations about implementing it? Well, there are a few things. But one of the top concerns making some publishers shy about header bidding is latency. Pre-bid calls are…
Read More#OPSPOV: How Header Bidders Affect Latency
Back in January, I posted “Header Bidding Trial by Fire: How Six Popular Header Bidders Perform.” Sortable ran an experiment to measure what happens when you increase the number of bidders, and how that impacts CPM. We found that there is a strong correlation between increasing bidders and increased average…
Read More#OPSPOV: Improving View-Through Conversions and Getting More Bang for Ad Bucks
Imagine you’re a brand and you’ve contracted an agency or vendor to run a direct-response display ad campaign. You’ve allowed 30 days post-view and post-click ad attribution, along with allowing pixels (both retargeting and conversion) to be placed throughout your sales funnel. After some initial hiccups, everything seems to be going…
Read MoreUnwrapping Wrappers: A Conversation on Header Bidding With Index Exchange
Is header bidding an addiction? It seems once you get your first demand source implemented you just get hungry for more and more (as long as latency isn't an issue). Fortunately, there's a simple tech fixit to enable your desire for greater numbers of header bidding partners: the wrapper. One…
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