Features

New Vision For the Header: A Conversation With PulsePoint

In the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each day, publishers are now wondering how to manage—from who to let into their header to what criteria is available…

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The End Is Not Nigh for Digital Advertising

Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference, laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a great deal of conversation throughout the event.So you can imagine I was disheartened when reading Ev Williams’…

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What Is VAST?

AdMonsters is proud to introduce the Decoder series, which aims to get past the ad tech jargon and opacity to explain how the industry works in terms the masses can understand. Look for new entries every week on a variety of topics. First up: VAST, the standard that continues to…

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How GroupM Executes 100% Viewable PMPs

In this addendum to his three-part series on private marketplaces (read parts I, II and III), Will Rand explains the quirky workings of GroupM's PMP deals that require 100% viewable inventory.First, someone from GroupM says they want to set up a PMP. The PMP will be a non-guaranteed preferred deal,…

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