Are you a Publisher Forum rookie? Do you have any idea what you've gotten yourself into? Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns.

Meet your fellow Publisher attendees in this fun and friendly session that sets the stage for the rest of the event! Grab a drink as we break you up into small workgroups and complete a (fun, we swear!) tech-focused icebreaker activity that will inform the agenda and discussion over the coming days.

We kick off Publisher Forum with a breezy Boston summah party! All attendees come together to eat, drink, and get to know each other. 

Come enjoy a hearty breakfast to fuel your mind for a day of learning ahead! 

Join Claire Atkin, CEO of Check My Ads, as she discusses the critical role of transparency in the advertising supply chain to maximize ad revenue for publishers. This session will explore how opaque practices not only divert funds but also contribute to the proliferation of disinformation. Claire will delve into how the lack of transparency in ad placements allows disinformation to flourish, costing legitimate publishers dearly in terms of both revenue and reputation. She will outline the necessary steps toward establishing transparency policies that give advertisers control and ensure that ad dollars reach the rightful publishers, thus starving disinformation sources and empowering authentic journalism.

Given the vast array of identity solutions on the market, this session evaluates the current state of the industry and what the future holds for identity resolution. Join us as we discuss industry challenges, breakthroughs, and standards for identity, as well as best practices, ID Bridging, and more.

Grab some coffee and snacks—more sessions are coming up fast!

We’re shaking things up a bit for Digital Media Drilldown this time, and diving deep into the insights from our recent AdMonsters Publiher Pulse research report, Revving Up Your Revenue Strategies. We’ll identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.

In this keynote, join Jana Meron, Vice President of Revenue Operations and Data at The Washington Post, as she unveils how The Washington Post is approaching brand suitability. Jana will share her passion for reinventing advertising in the news through innovative approaches to ad tech, including the development and impact of the Post's first-party data platform and brand suitability layer. Learn how technology can now enable safer and more effective ad placements in news content, increase inventory and reach and help advertisers feel confident that they are supporting quality journalism without impacting their brand.

After a busy morning of content, we bet you could use a bite!

In this unique and fun format for tech discovery, you'll have the opportunity to do a "Tech Crawl" to investigate new technologies from our sponsoring Tech Providers where you'll learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Swipe in with each Tech Provider you visit, and attendees that meet our magic number will be eligible for a serious prize ($$$) given out during dinner.

A beautiful meal enjoyed by publishers and sponsors together, accompanied by music, prizes, and surprises! You're guaranteed to walk away with 10 new meaningful connections after the AdMonsters Big Dinner. 

In today’s media landscape where it’s becoming more challenging for advertisers and marketers to target audiences online, the ability to engage and reach passionate consumers has become more critical than ever. Learn how Future, a leading global publisher of specialist media and home of notable brands like Marie Claire, Who What Wear, Tom’s Guide and PC Gamer, has long prepared for this moment with proprietary tech and forward-thinking strategies that connect advertisers with its highly-engaged and passionate audiences.

Explore the rapid rise of Programmatic Digital Out-Of-Home (DOOH) advertising, expected to double its revenues by the end of 2024. Learn how data-driven targeting, real-time optimization, and dynamic ad creatives are making DOOH a top choice for brands in retail, automotive, and tech. Join industry leaders to discover why programmatic DOOH is revolutionizing the OOH landscape and attracting significant ad spend.

These ad ops wizards and revenue rockstars were chosen to represent who AdMonsters would hire if they were launching an ad ops team. They have earned their places among the best of the best, redefining the boundaries of possibility in the dynamic world of ad tech. 

Join the AdMonsters Dream Team for a dynamic town hall session designed for ad ops and rev ops professionals. Bring your biggest revenue challenges to the table and collaborate on innovative solutions to turn your strategies around. We'll focus on overcoming current obstacles and revving up your revenue strategies for success in the evolving digital media landscape.

Grab your coffee and a snack to get geared up for your last round of breakout sessions!

Your brain needs a little break after all this thinking! Attendees get to select from a variety of local experiences while making new connections. Pick an activity that sparks joy, from active adventures along the Boston shoreline to enjoying Boston's renowned cuisine and culture; there are 5 exciting activities to choose from so there's something for everyone! See the full activity descriptions here.

• Historic Pub Crawl
• Skyline Kayak Tour
• Mobster Trolley Tales
• Boston Duck Tours
• Rooftop Pool Party

Don't miss Tuesday's Monsters Night Out at SPIN, where we excite and delight attendees with a private party that is not your father's stuffy conference wrap-up party. Our private Tuesday party in Boston is full of fun and surprises - and ping pong! Some call Monsters Night Out the highlight of every Publisher Forum!