Focusing Ad Ops on Client Retention

If you believe the conventional wisdom that sales and account executives handle everything client facing and Ad Operations should remain in the backroom, you might be missing an opportunity to better utilize your people and generating more revenue.

This webcast will outline an approach for publishers to use traditional Ad Operations staff members to work directly with clients and using their skill sets to increase revenue and customer retention.This idea builds on a theme often discussed at AdMonster events that sales and Ad Operations are partners working toward a common goal. For companies looking to better marry the skill sets of their sales teams and their Ad Operations departments, this webcast will provide the benefits for a more client facing Ad Operations team and practical advice on implementing such an approach.

Online advertising only continues to grow in complexity and clients are looking for publishers and agencies to take a consultative approach toward solving their problems. Properly trained sales people can provide an advantage over competitors and having experts available when the need arises is also important. The next logical step is to have sales and operations people working together to help make the sale, execute on the sale and make sure campaigns deliver successfully. On November 10th at 11am EST, Lana Krakovskiy will demonstrate how organizations should structure their sales and operations teams, the necessary skill sets operations people must have and how to implement.

The webcast session will be lead by Lana Krakovskiy, former Ad Operations Manager for Whitepages.com where she helped build and eventually led a team of Account Managers who practiced the 360 approach to Ad Ops: responsibility for everything from flighting to optimization and client retention. Effective client interaction and teamwork is what Lana loved best about her job, and she is excited to share her experience on this webcast.

Required Technology

Our online technical forum series will be presented on Adobe Connect Pro. Audio will be streamed online or available by toll-free number. Please use the testing tool provided by Adobe® before joining one of the AdMonsters webcasts. The tool can be found here.