Publisher Forum US XVII

see also: sponsorship — agenda — Publisher Forum Overview

Publisher Forum US XVII was held 2007-08-19

AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology.

AdMonsters bi-annual US Publisher Forums
bring together 100 of the most senior leaders in online ad operations to address common issues facing the
entirety of the advertising operations community in a unique round-table format.

Agenda

The conference format for Publisher Forum US XVII will run three full days,
beginning with a Sunday evening reception on 2007-08-19and concluding on Wednesday about 5pm.

The agenda for the Publisher Forum is comprised of attendee-led sessions on a wide variety of ad operations and technology topics.

Some topics already selected are:

Examples of other topics include: ad serving technology, inventory
management, organizational structure, business process automation, ad operations
policies, rich/streaming media, and case studies.

Further details on the agenda will become available as we approach the date of the conference.
Please see the last US Publisher Forum conference agenda for an example: AdMonsters Publisher Forum US XVI

About our Keynote

Tarik Sedky – Young & Rubicam

As Chief Digital Officer of Young & Rubicam, Tarik is responsible for accelerating Y&R’s growth in the digital space.

Tarik re-joined Y&R after seven years in the digital and brand space. He left Y&R as SVP/Account Managing Director to run marketing for an Internet start-up. From there he joined management and technology consulting firm, Accenture, as Director of New Media. Most recently, Tarik was Managing Director, Client Services, for AtmosphereBBDO, the North American interactive arm of ad agency BBDO.

Tarik began his career in public relations with Burson-Marsteller in his native Washington, D.C., working throughout North America. He left his role as Director of Operations in Montreal to pursue advertising and joined Young & Rubicam in New York in 1996.

Tarik is a Stanford graduate and lives in Manhattan.

Preliminary Agenda

Sunday, August 19
6:00 – 8:00 PM		Welcome Reception
Monday, August 20
8:00 – 9:00 AM		Breakfast
9:00 – 9:30 AM		Welcome to AdMonsters
9:30 – 10:00 AM		Attendee Introductions
10:00 – 11:00 AM		Keynote Presentation: Tarik Sedky, Young & Rubicam Inc.
11:00 – 11:30 AM		Morning Break
11:30 – 12:30 PM		Member Session
12:30 – 1:30 PM		Lunch
1:30 – 2:00 PM		Organize Wednesday Breakouts
2:00 – 2:45 PM		Half-Group Sessions 1 AdOps Build v. Buy Case Study Wokflow Automation Challenges
2:45 – 3:30 PM		Half-Group Sessions 2 AdOps Team Management Inventory Management Solutions
3:30 – 4:00 PM		Afternoon Break
4:00 – 4:45 PM		Half-Group Sessions 3 AdOps Org Structure & Best Practices Rich Media Challenges
4:45 – 5:15 PM		Breakout Session Workshop
6:00 – 8:00 PM		“Speed Dating” Reception
8:00 – 10:00 PM		Dinner w/ Sponsors
Tuesday, August 21
8:00 – 9:00 AM		Breakfast
9:00 – 10:00 AM		DoubleClick Platinum Sponsor Workshop
10:10 – 10:55 AM		Sponsor Panel
10:55 – 11:15 AM		Morning Break This is a good time to get your offsite activity gear from your room.
11:15 – 12:00 PM		Sponsor Breakouts
12:15		River Rafters Meet in Lobby Lunches will be boxed and ready for you. Please pick one up.
12:15 – 6:30PM		Offsite Activities
7:30 – 9:30 PM		Members’ Dinner
Wednesday, August 22
7:30 – 8:30 AM		Breakfast
8:45 – 9:30 AM		AdMonsters Group Business
9:30 – 10:15 AM		Member Session
10:30 – 11:15 AM		Small-Group Breakouts
11:15 – 11:45 PM		Morning Break
11:45 – 12:30 PM		Small-Group Breakouts
12:30 – 1:30 PM		Lunch
1:30 – 2:15 PM		Small-Group Breakouts
2:30 – 3:30 PM		Tying it All Together: Report in from Breakouts
3:30 – 4:00 PM		Wrap Up
4:00 PM		Conference Concludes

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. All conference events will be held at the hotel unless otherwise noted.

Location and Travel:

• The event will be held at the in . Here is the hotel’s maps and directions page
• The nearest airport is Albuquerque International (ABQ), with non-stop flights from many cities.
• Please plan to arrive on site no later than 5pm on Sunday evening, and to depart the conference venue no earlier 5pm on Wednesday.

Registration:

Attendance at Publisher Forum US XVII is open to senior leaders in online advertising operations and technology employed by online media publishing companies. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.