Leadership Forum EU II

November 16, 2006

Registration opens August 21, 2006

Registration ends November 09, 2006 at 12:00 am

see also: sponsorship — agenda

Leadership Forum EU II will be held , at the in

AdMonsters Leadership Forum: a Summit for Digital Ad Operations Leaders

AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. We are expanding our unique peer-to-peer best practices forum to include agencies and other experts in online ad operations, in addition to our core constituency of online publishers. AdMonsters Leadership Forum will bring together 40 of the most senior leaders in online ad operations in a unique peer to peer round table discussion format. Leadership Forum will be, in effect, an executive summit for digital ad operations — a meeting of the minds for those leading operations online.

Registration

Representatives from 19 companies attended our first European Agency Day/Leadership Forum in London last February. These included: Agency.com (GB), Associated New Media (GB), CNET Networks (GB), Conde Nast (GB), Diffiniti Ltd (GB), Financial Times (GB), Future Publishing (GB), GCap Media (GB), i-level Ltd. (GB), Isobar (IT), Jetix (GB), Lycos Europe (DE), MSN (US), MSN EMEA (GB), MySpace (US), Scout24 Media (DE), Wanadoo (GB), Yahoo! (GB), Zed Media (GB)

Attendance at
Leadership Forum EU II
is open to individuals across Europe whose role focuses on the operational side of digital marketing and advertising. Members come from:

  • Publishers (e.g. Le Monde, Guardian, RTL)
  • Portals (e.g. Wanadoo/Orange, Yahoo!, AOL)
  • Advertising Networks (e.g. Advertising.com, AdLink, TomorrowFocus)
  • Ad Technology Companies (e.g. eMediate, AdTech, 24/7 RealMedia)
  • Outsourced Service Providers (e.g. DQ&A, Operative)

If you look after a digital ad operations team in Europe, this is the event for you to attend.

Agenda

The conference format for Leadership Forum EU II will run one full day, concluding
with a networking reception the evening of .

The majority of the agenda is comprised of attendee-led sessions on a wide variety
of relevant topics; some examples include ad serving technology, inventory
management, organizational structure, business process automation, ad operations
policies, rich/streaming media, and case studies.

Further details on the agenda will become
available as we approach the dates of the conference. Please see past conference
agendas for examples: Agency Day/Leadership Forum EU I — Agency Day/Leadership Forum US I — Agency Day/Leadership Forum US II

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.

Agenda for

11:30 AM   Registration Open
12:00 – 1:15 PM   Lunch
Introduction to AdMonsters
Sponsors and Attendees
1:15 – 1:30 PM   Member Introductions 1:30 – 2:15 PM   Metrics & Reporting Session
Hosted by ABC Electronic 2:15 – 3:00 PM  

Creative Process and Workflow Challenges
Hosted by Comcar.co.uk

3:00 – 3:15 PM   Tea & Coffee Break 3:15 – 4:00 PM   Workflow & Communications Session
 Hosted by FT.com 4:00 – 5:00 PM  

Panel with Publishers, Agencies and DoubleClick
Late creative update
Over and Underdelivery Penalties
Emerging Technologies: Which ones have the most promise (podcasting, RSS, IPTV, etc.)
Managing Cross Media Integration

5:00 – 5:15 PM  

IAB Standards Taskforce Update

5:15 – 5:30 PM   Wrap Up & Takeaways 6:30 – 8:00 PM  

Cocktails

8:00 – 11:00 PM   Dinner

Conference proceedings are open to members only (i.e. closed to sponsors)
unless specifically noted.